It's me! Black and white photo of Peter Ford in Bremen, Germany

Hey, I'm Pete πŸ‘‹Product Designer & Webflow Developer.

Pete

I've worked with

ASOS company logoAdd to Event company logo
It's me! Black and white photo of Peter Ford in Bremen, Germany

I'm a Senior Product Designer and Webflow Developer with over 6 years of experience. I enjoy crafting elegant and intuitive web and mobile-based experiences and building No-Code solutions using Webflow. Based in Amsterdam, the Netherlands.

Currently working at Europe & Canada's leading building & home trades marketplace, Instapro Group. Previously, at Add to Event β€” the UK's largest events marketplace. Before that, at ASOS β€” the global online fashion giant. My first ever professional role was at IBM iX.

About

I’m Pete β€” a senior digital product designer with over 6 years of experience. Currently based in Amsterdam, the Netherlands.

It's me! Black and white photo of Peter Ford in Bremen, Germany

I'm currently working at Europe & Canada's leading building & home trades marketplace, Instapro Group.

Before that I worked for Add to Event β€” the UK's largest events marketplace. As sole designer, I led all design output. From improving the UX of both sides of the marketplace, to social media marketing assets, to building and maintaining their public-facing site in Webflow.

Fresh out of university, I started at ASOS β€” the global online fashion giant. I worked across multiple projects in the retention stream, solving complex fashion and logistical problems.

Before ASOS β€” I did a placement year at the largest digital consultancy in the world, IBM iX. I worked in diverse teams incorporating pioneering technologies such as Watson AI and blockchain into digital excellence projects. I was able to provide design input for clients such as Centrica, First Direct, and Vodafone.

Over the years I’ve utilised my No-Code Webflow skills to build a range of fully-responsive websites for friends and clients. Alongside this I completed a 5-week Makerpad No-Code Fundamentals Course and built a live prototype.

What I can do

End-to-end product design
User experience design
User interface design
Responsive Webflow development
Mobile app design
Usability testing
Product strategy
Systems thinking
Prototyping
Interaction & animation

What tools I use

Figma
Sketch
Webflow
UserTesting
Airtable
Make (formerly Integromat)
Notion
Principle
Adobe Illustrator
HTML/CSS

Made it this far? Let’s start a conversation

I can help with designing websites and apps, or with building websites in Webflow! Or, feel free to just say hello πŸ‘‹